When it comes to selling a house, home staging can make the difference between a quick sale and a perpetual listing. It’s that important. But what is home staging, exactly, and how does it work? And what are the benefits of having a well-staged house when you are trying to sell it? Those are the questions we will address in today’s lesson.
Let’s start with a basic definition and move on from there…
What Is Home Staging?
Home staging is a process used to make your home more appealing to the majority of buyers. “Majority” is the key word here. Some people will dislike your home no matter what you do. Design is subjective, after all. But there are certain steps you can take to make your property appeal to the majority of potential buyers. And that’s exactly what home staging is all about.
The process itself might include the following:
* Landscaping the yard, when applicable
* Painting the inside and/or outside of the house
* Replacing outdated fixtures with modern ones
* Arranging, adding or removing furniture to maximize space
* De-cluttering the entire house
* Cleaning the house thoroughly from top to bottom
Of course, there are cases when some of these actions may be unnecessary, or even cost-prohibitive. For instance, a recently updated home with modern fixtures won’t require any new knobs, sink handles, or light fixtures. But an older home with outdated fixtures might need extra attention (unless the fixtures are antiques that add charm). These are just some of the things that may occur during the home staging process. The plan should be tailored to the property, with attention paid to its strengths and weaknesses.
What’s the Purpose Behind It?
That answers the first question: What is home staging? Now let’s talk about why you should stage your house before selling it.
As a seller, your mission is to sell your property as quickly as possible, and for the best possible price. Staging supports this goal in several ways. It creates aesthetic value, which helps to support your asking price. It presents your home in the best possible light, which will make buyers more inclined to make an offer.
Perhaps most importantly, staging helps you distinguish your house from others for sale in the area. This is especially important in a crowded market with many similar properties for sale.
When buyers look at a well-staged home, they might say things like:
* “I got a really good vibe from that house.”
* “I didn’t want to leave.”
* “I could easily see myself living there.”
* “The homeowners have taken good care of that house.”
* “It seems nicer than most of the other homes we’ve looked at.”
This is the kind of mindset that frequently leads to an offer. So let me offer a second definition. What is home staging? It is a way to create a favorable impression in the mind of a potential buyer. These impressions have a way of accumulating as the buyer moves through the home. So if you “stack” enough of them in your favor, you’ll have a much better chance of landing an offer. And that’s your primary mission as a seller.