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Where Do Home Buyers Come From?

Where Do Home Buyers Come From?

Here’s some statistics of the sources and activities of home buyers:

Home Buyer Statistics:

Active home search (median):

  • Number of weeks searched: 12
  • Number of homes seen: 10

First-Time vs. Repeat Buyers:

  • First-time buyers: 39%
  • Median age of first-time buyers: 31
  • Median age of repeat buyers: 51

Buyers who definitely would use the same agent again: 84%

Actions taken as result of Internet home search:

  • Walked through a home viewed online: 62%
  • Found agent used to search/buy home: 32%
  • Drove by/viewed a home: 76%

Information sources used in home search:

  • Internet: 90%
  • Real estate agent: 87%
  • Yard sign: 53%
  • Open house: 45%
  • Newspaper ad: 27%
  • Home book or magazine: 18%

(Source: 2012 National Association of REALTORS® Profile of Home Buyers and Sellers)